Italian beach culture

Did you know that in Italy there's really a beach culture?

Coastlines are mostly in the hands of beach clubs.
So in Italy it's a tradition to rent for you and your family a little spot on the beach. 

During weekends and summer holidays, families gather together to eat, swim, play on the beach during the day.

Mark the beach clubs

Every club has its own beach umbrella's in a certain color, that makes it quite easy to know your club on the beach.

Membership is most of the time for a year and is yearly renewable.

Amazing isn't it to spend the weekends with  your family at the beach.

Enjoy the sun, the sand and the cocktails :-)
Karine